SOCIAL MEDIA MONITORING: AN EVER EVOVLVING PROCESS
The importance of social media monitoring has become increasingly evident in recent years. Alongside traditional news monitoring, organizations now recognize the need to track and analyze social media platforms on
IS RADIO BROADCAST MONITORING LOSING ITS SIGNIFICANCE AND BECMING REDUNDANT?
Monitoring radio broadcasts is just as important as monitoring TV channels when it comes to media monitoring. Radio remains a significant medium of communication, providing news, shows, and other content
TV MEDIA MONITORING, ITS SCOPE AND EFFECTIVITY IN PAKISTAN
In today’s digital age, with the proliferation of online news sources, it may seem that television news has taken a backseat in the media landscape. However, for large organizations, monitoring
MEDIA MONITORING? IS IT EFFECTIVE? BUT WHY AND HOW?
The article entails the reasons of why and how media monitoring plays its role in the public and private sector. APEX Consulting being one of the leading management consultants in
HISTORY OF FLOODS IN PAKISTAN
Floods are a common natural disaster in Pakistan, causing significant impacts on the country’s economy, infrastructure, and population. In recent years, the frequency and severity of floods in Pakistan have
MEDIA MONITORING AND ITS VITALITY IN THE PUBLIC AND PRIVATE PAKISTANI LANDSCAPE
PROLOGUE Media monitoring has become an effective tool for monitoring and analyzing the coverage of a particular brand, individual, or issue in the media. It helps organizations to track mentions
Floods 22: Unfolding Health Disaster in affected areas
More than 33 million people are at risk of waterborne, infectious diseases in flood-hit areas Instead of expecting respite after no new Flash flood, the people affected have another mess